Wednesday 1 December 2010

Networking for Business - Part 7

Follow Up


It staggers me how many people in Networking don't follow up effectively!
Don’t forget to Follow Up! It’s amazing how many people say they will do something, call you or send you an email and never do! So do make sure you follow up with any of the people you’ve met and agreed to do something for. This follow up should ideally be the same day, so later on that afternoon or at the latest the next day. Any longer than this and you’ll probably end up forgetting and if you do remember the perception won’t be as good as it could have been.
It’s so easy to use the “I’ve been so busy!” excuse and yes we’ve all used it haven’t we?! “I’m so sorry I didn’t get straight back to you; I’ve been flat out”. But this is great! I love it when people don’t follow up; especially my competitors, because if you actually do follow up in good time, you’ll be head and shoulders above the rest. Most people don’t follow up effectively so this gives you a big jump ahead of them.

Keep Following Up
Also make sure you keep following up. If someone was interested in your products or services then keep following up. Keep calling them and keep sending them emails and of course if you are both part of the same business network give them a gentle reminder next time you see them.

Email Marketing
If you are not using email marketing in your business you should be. Email Marketing is now really simple to implement and can be really cost effective. I highly recommend MailChimp. MailChimp is a very easy to use email marketing system, accessed via a web browser. It is brilliant for following up any leads. You can send up to 5,000 emails a month and you can have up to 1,000 contacts in your account and all for FREE!
People can subscribed to your email campaign and you can add their details, with their permission. Then you simply send out your email campaign to let them know about your latest deals and offers.

Social Media
Another effective way to follow up is via the various social media platforms such as Twitter, LinkedIn, FaceBook and online forums. The 4Networking forum is a brilliant, free resource for businesses and it's a great way to follow up after a business breakfast.
LinkedIn is an excellent platform for connecting with business professional and it's quite typical to get a few LinkedIn requests a fter a business network breakfast or lunch.
Twitter is brilliant for connecting with your fellow networkers and for keeping in touch with each other and arranging follow up meetings.
So make sure you embrace the different social media websites and use them as part of your follow up mix.

The Telephone
As old fashioned as it seems to becoming; don't forget to use the telephone! It is still without doubt THE best follow up tool in your following up tool box. Too many people rely on email to the job for them. I always like to follow up via email, social media AND the telephone.

So don't be one of the masses; make sure you follow up and do what you said you would do and then keep following up!

Related posts:
In case you missed any of the other articles in the series just click the relevant link below:

Networking for Busines - Introduction
Networking for Busines - Part 1
Networking for Busines - Part 2
Networking for Busines - Part 3
Networking for Busines - Part 4
Networking for Busines - Part 5
Networking for Busines - Part 6
Networking for Busines - Part 7

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