Tuesday, 24 April 2012

Don't Let the Dream Stealers Steal Your Dreams

Mario Andretti - F1 World Champion 1978
What would you like to do with your life? What's your goal? What's your dream? I hope you're like me and you have lots of dreams. Life is truly wonderful and will give you everything you've ever wanted.

Of course you have to know what it is that you want. You have to let yourself go and allow yourself to dream and make sure you dream big dreams!

Below I share with you some of my favourite stories of people who dared to dream big dreams.

But you have to watch out for the dream stealers! You know who those people are in your life. The ones who, when you tell them about your latest business idea or you tell them about your goals and dreams, laugh at you and begin to cast doubts over your ability. They come up with loads of reasons why you shouldn't even try.

My Dad!
My dad was the best Dad ever! He never once stole any of my dreams. In fact, he was always the first to encourage me and tell me to go for it. He was amazing and such a positive role model for me.

John Armour was born in the Gorbals, Glasgow, the roughest part of the UK in 1932. He was raised in a council house on Govan Hill Street and at the age of 15 he left Glasgow and headed down to live in London. Dad knew he could be someone and felt if he stayed in the Gorbals he would end up in trouble. On arriving in London Dad even had elocution lessons to try to reduce his broad Glaswegian accent! He carved out a successful career in Sales and Publishing and when he sadly passed away in 2000 he was the Managing Director of Marshall Cavendish in Soho, London. "Not bad for a boy from the Gorbals!" was one of his well known sayings. :-)

One of my friends runs various, successful Internet businesses and his father was very old fashioned and had been a successful lawyer in London. He could never understand why his son hadn't followed a "sensible profession" such as law or medicine. He'd say to my mate, "Why are you wasting your time with that InterWeb thingy. Why don't you go and get a proper job." I'm pleased to say my mate didn't listen to his father!

I do appreciate that our friends and family just want the best for us, but sometimes, if you know you have dream stealers around you, my advice would be to shoot for your dreams without letting them know at the beginning. Keep it to yourself. You can bring them with you once you're on your way.

If you have a dream or a goal don't let anyone stop you or try to put you off.

Monty Roberts
Monty Roberts - The Horse Whisperer tells the very best story of how to ignore the dream stealers. Whenever people attend his ranch in San Diego, Monty tells the same story.

"I want to tell you a story about a young man who was the son of a travelling horse trainer who would go from stable to stable, farm to farm and ranch to ranch, training horses. As a result, the boy’s high school career was continually interrupted. When he was a senior, he was asked to write a paper about what he wanted to be and do when he grew up."

"That night he wrote a seven page paper describing his goal of one day owning a horse ranch. He wrote about his dream in great detail and he even drew a picture of a 200nacre ranch, showing the location of all the buildings, the stables and the track. Then he drew a detailed floor plan for a massive mansion that would sit on the 200 acre ranch."

"He put a huge effort into the project and the next day he handed it in to his teacher. A few days later he got his paper back. On the front page was a large red F with a note that said, `See me after class'."

"The boy went to see the teacher after class and asked, `Why did you give my paper an F?'"

"The teacher said, 'This is an unrealistic dream for a young boy like you. You don't have any money. Your family just travel around. They have very little money. Owning a ranch requires a lot of money. You'll need to buy some land. You'll have to buy all the horses and later you’ll have to pay large stud fees. There’s no way you could ever do it!' The teacher added, 'I'll give you another chance. If you rewrite your paper with a more realistic goal, I'll reconsider your mark.'"

"The boy went home and thought about it long and hard. He asked his father what he should do. His father said, 'Look, son, you have to make up your own mind on this. However, I think it is a very important decision for you.' "Finally, after sitting with it for a week, the boy turned in the same paper, making no changes at all."

"He stated, 'You can keep the F and I’ll keep my dream.'"

Monty then turned to the assembled group and said, "I tell you this story because you're sitting in my 4,000 square foot mansion on my 200 acre ranch. And I still have that school paper with the F grade framed over the fireplace."

Don't let anyone steal your dreams!

Darren Hardy
I was lucky enough to see and meet Darren Hardy earlier this year in Telford, UK when he came over as the keynote speaker at a Utility Warehouse conference. You can read more about how I met Darren Hardy here.

The Power of Goal Setting

I've been a big fan of Darren's for a while and he gave a great talk in Telford. He mentioned Dream Stealers and he uses a great metaphor for ignoring them.

Darren compares your goal, or dream or challenge to that of climbing a mountain. It can seem an almost impossible task when you're stood at the bottom looking up at your huge mountain. And it's during those early days when you embark on your journey to reach the top of your mountain, when you're most vulnerable to the dream stealers.

When they enivitably tell you not to bother; it's way too hard; you'll never make it etc Darren says you just turn to them and tell them "It's my mountain and I'm climbing it!"

I love that! "It's my mountain and I'm climbing it!" With massive conviction like this, you'll get to the the top, no problem!

Mario Andretti
I was watching the new F1 channel 408 on SKY TV at the weekend and caught a brilliant documentary featuring Mario Andretti.

Mario seems like such a great guy and his story is inspiring. Talk about having a huge goal!! At an early age Mario and his brother Aldo lived in Lucca, a Yugolavia invaded part of Italy and used to watch the famous Mille Miglia road race near where they lived. It was a long race with sports cars racing over 1,000 miles through the Italian countryside. This was Mario's first taste of motor racing and in 1954 when he was 14 years old, he was taken to see the Italian Grand Prix in Monza. At that young, impressionable age, Mario declared that one day he would be a Formula One driver!

To put that into perspective, he was from a poor family and in 1955 he and his family emigrated to America to seek a better life. And yet Mario truly believed he could and would become an F1 driver! For the boys this meant seeking ways to become involved in motor racing, which around their new home town of Nazareth, Pennsylvania, mainly took the form of old, beaten up cars competing on dangerous dirt track ovals. Mario and Aldo were 18 years old when they began racing, at the wheel of a self-prepared Hudson Hornet they shared in stock car events!
Mario continued to do well in the short oval races and soon progressed on to the giant speedways, eventually winning the Indianapolis 500!

But Mario never lost his passion for F1 and in 1965 he was lucky enough to meet Colin Chapman, the boss of Lotus and Colin, having seen Mario race, offered him a seat in his F1 car when Mario was ready! Mario did so in 1968 and 10 years later in 1978 he won the F1 World Championship!

Mario Andretti's story is incredible and if you're in the UK I highly recommend tuning into SKY TV channel 408 where they play reruns of his story every week.

What's Your Dream?
So what's your dream? What are your goals? Start dreaming big dreams and get them clear in your head. Write them down in detail. Writing your goals down is the best way to get them clear in your mind so you can really visualise them. And make sure you absolutley believe you can and will achieve them with absolute conviction.

Then go climb your mountain and don't let the dream stealers steal your dreams!


Related Posts
The Circle of Life - How Family Support Helps Breed Success
It's Easy To Do and It's East Not To Do
4 Steps to Help You Develop Persistence
7 Brilliant Business & Personal Development Audio Books
The Power of Goal Setting
The Power of Positive Thinking
Fantastic Tony Robbins video - Creating Massive Action!

Thursday, 29 March 2012

The Power of Goal Setting

Darren Hardy
If you want to achive anything in life, you have to know what you want and believe with absolute conviction that you will achieve it.

Whatever the human mind can conceive and believe it can achieve. - Napoleon Hill

I've always been a very postive and focused person and I tend to get what I want out of life. I still have lots of huge goals which I'm pursuing and after this weekend I'm even more certain that I'll achieve them.

Darren Hardy
I'm a huge fan of Darren Hardy,  the visionary force behind SUCCESS magazine as its Publisher and Editorial Director. Darren is also an accomplished entrepreneur, author, keynote speaker, private equity investor, corporate advisor and peak performance mentor.

I was first introduced to Darren Hardy by my good friend, Stuart Edmonstone when he gave me a copy of The Compound Effect. I listen to it at least once a month in my car via my iPhone and I love it. I've recently subscribed to the Success Magazine app for iPad and it is absolutely superb!

So when Stuart found out the Keynote speaker at the annual Utility Warehouse conference was Darren Hardy, Stuart got me a ticket! The event was this Saturday.

Last week I tweeted Darren and he tweeted back so I was hopeful he might remember me.
Darren Hardy's Tweet to Dickie Armour

Utility Warehouse
Utility Warehouse
The event was for distributors of Utility Warehouse to celebrate the year's successes and it's the event where the senior management team announce lots of exciting changes. I was really impressed. The conference was incredible. Very impressive with some great speakers and lots of people went up on stage to collect awards for the success they had achieved in the business.

A lot of people turn their noses up at Network Marketing but I have to say Utility Warehouse is one business that bucks the trend. More on that in a future blog post - watch this space!

So as I'm not a distributor with Utility Warehouse, I was in the minority at the event but I had a goal. My mission was to meet Darren Hardy. Now at first glance that felt pretty achievable. I was in Telford at the International Conference Centre and so was Darren. How hard could it be?

I didn't realise there would be nearly three thousand people attending! So you can imagine at the end of his talk, he'd do a book signing or a "meet and greet" and there would be up to three thousand people queuing up to meet him! This wasn't my goal.

My Mission to Meet Darren
My goal was to meet Darren in a quieter environment where we could chat for a little bit. So I had to focus on this plan. There was a motivational book, CD and DVD seller there called "Barry the Book" who owns and runs Knowledge is King. He had a huge stand with every kind of book and CD audio going. I spoke to Barry and he said last year they had a book signing all arranged but this year he wasn't sure what Darren Hardy's plans were. He thought Darren might just speak and then leave!

I was devastated. Short of running up on stage like some lunatic, I began to think the others were right; "Dickie, there's no way you'll get to meet him with all these people here."

Andrew Lindsay - CEO of Utility Warehouse
But I'm never one to accept defeat easily and I kept my vision in my head and later on during one of the coffee breaks, Stuart pointed out Andrew Lindsay, the CEO of Utility Warehouse. So me being me, (I'm never shy or slow in coming forward) I approached Andrew; introduced myself and asked him if he knew if Darren was in the building. He said he didn't think he was and he didn't know if he would be doing any book signings.

So I didn't discover anything else, but I did get to meet the CEO and shake his hand which I realised later was quite a big thing. Andrew Lindsay is an Olympic Gold medal winning oarsman! And one of the great things about Utility Warehouse is they recognise success and as people reach the different levels in the business, they get invited up on stage at their conference to meet the CEO and Chairman. So I'd already got to meet the CEO and shake his hand and I wasn't even in the business!

Back to my goal. Lunchtime came and still no sign of Darren but I'd heard there was a Chairman's Lunch for all the high flying achievers so I left Stuart and Kathy and went to investigate. If Darren was in there then I thought, he's got to come out at some point.

I'm a big believer the law of the Universe, it brings you what you need, when you need it. Ask and you will recieve. But you have to know what you want and believe with absolute conviction that you will achieve it.

The Law of the Universe
The reason I mention the Law of the Universe is that the International Conference Centre in Telford is massive! I knew the lunch was happening upstairs on the first floor but where? I had no idea. But where we'd stood to eat our lunch was a set of stairs so I headed up there to begin my search. At the top of the stairs, less than 20 yards away was the double doors to the room where the Chairman's Lunch was taking place! I'm not kidding! Of all the stairs in the whole place I walked up those! I was beginning to get excited. It was a sign.

A lovely lady who was outside the lunch room confirmed that Darren was having lunch in there. Oh My God!! Brilliant I had found him!

I'm Not a Stalker!
Please don't get me wrong here. I know it sounds like I am a stalker, but let me put this into perspective for you. I'm a huge fan of postive, motivational, success coaches like Tony Robbins, Jim Rohn, Zig Ziglar, Jack Canfield, Bob Proctor, Napoleon Hill, Dale Carnegie, Brian Tracy, Darren Hardy, and so on. Yet, they all have one thing in common; they are American and they live in the USA and most of their events and speaking gigs are in the USA.

So to get a chance to meet them in person is a huge motivation for me and something I love to try to do. After all, they feel like friends. I've listened to them over and over again in my car, I've read their books and they have all really helped mould me into the guy I am today. So to get to meet them and thank them in person would be an amazing thing to do.

The Chairman's Lunch
So I'm upstairs outside the lunch room and I was amazed that it so quiet up there. Literally I had just walked up a flight of stairs leaving behind a mass of three thousand people and yet this corridoor was empty.

I have to wait no more than 10 minutes and as I glance up from my iPad, who should I see walking down the corridor towards me? The man himself!


So I approached and said hello and he was just so relaxed and happy to chat. Stuart magically appeared at exactly the right moment to snap this photo of me with Darren!! Thanks Stu!

A dream come true. I dared to dream. I had a goal which I truly believed with conviction that I would meet Darren and get to chat with him. I didn't listen to the people who doubted it.

As Darren said during his talk - "It's My Mountain! And I'm climbing it and getting to the top!"

I took action when every one else was stood round having lunch. I climbed my mountain! And Darren was even kind enough to sign his book for me!

Thanks Darren - 2012 is my year for Going BIG! ;-)

The Moral of The Story
You must have goals and you must believe with absolute conviction that you'll achieve them.
What are your goals? Think about them now and choose maybe the top two. The two which if you could achieve them would bring you the most pleasure and satisfaction and make you feel like life was just fantastic!
Think of those two goals - do you believe you will achieve them? Do feel a rod of iron of absolute conviction in your stomach that will achieve them?
If not you need to think about your reasons "WHY" you want to achieve your goals.
See my blog post - Forget Will Power - You Need WHY Power

Climb Your Mountain
So choose your two top goals, write them down and make sure you know the reasons WHY you want to achieve them and then ensure you have the rod of iron conviction and belief that you will achieve them and take action and get climbing your mountain!

Please do comment below and share your story.

Monday, 13 February 2012

My Business book 31 Mistakes featured on today's news!

I've recently started a PR campaign to promote my business book - 31 Mistakes Every Online Business Makes. I'm using Peter Hughes from Peter Hughes Media Relations.

The following couple of clips were played on Monday 13th February on a local Bristol radio station, Jack FM.



For more details on my book please go to - www.31Mistakes.co.uk where you can find out more. The book is available in paperback or on Amazon Kindle.

Monday, 23 January 2012

Who Knew Amazon Reviews Could be So Useful?!

I got a brilliant tip from Paul Elliott, an Internet Marketing Ninja! He led an expert session at a 4Networking Make It Happen Monday event earlier this month.

He shared with the group how powerful Amazon Reviews can be and not in the way you might think! He explained the power of them in helping you find out where demand is for your products and/or services.

I'm a huge advocate that every business owner should be creating products based around their business. You should write books, create DVDs, host workshops, and hold seminars all based around your area of expertise.

Paul shared a huge nugget of gold with us. If you are wondering what to write about or which particular area of your expertise to focus on, then check out the reviews on Amazon.

Let me explain. Search on Amazon for books which have been written about your industry or chosen subject and scroll down to the reviews. You're looking for the detailed reviews; not the ones which just say "This is a great book, buy it!" What you want are the reviews which give detailed feedback.

For example: Nick Dougan's review of Inbound Marketing goes into some detail. Nick is a Top 1,000 reviewer on Amazon so you can take it his reviews are always pretty good and spot on. Have a read through and you'll see him highlight some areas which he found interesting:
  1. Using social media along with search engine optimisation and customer conversions
  2. Explaining the different social media platforms
  3. Converting customers
  4. Using landing pages on your website
  5. Sing up forms so you can get customer contact details
  6. Autoresponders & email marketing
  7. Focusing on strategy
  8. Negative about quality of paper used in printing book - so think about this with yours
So from just 1 review of a book about Internet Marketing I've found 7 points worth focusing on and a great tip to avoid - make sure your book is published professional using quality paper.
And I love Nick Dougan's final comment: "If there is a better book covering this subject matter in such an integrated way, please use "comment" to tell me about it."

That tells me if I was an Internet Marketing person and I wrote a book based around these points, then it would be worthwhile, because if Nick Dougan is interested in a similar book to Inbound Marketing, then I'm sure there will be plenty of others too.

So if you're considering writing a book; holding a seminar or webinar, or launching a new product or service, before you do get yourself onto Amazon and check out some of the relevant reviews of products in similar markets to yours. You'll find out what others like and dislike and this useful feedback might just be really useful to you.

See also - Have You Productised Your Business Yet?

Saturday, 24 December 2011

Have You Productised Your Business yet?

I'm constantly looking to stretch myself and learn more from life. I think this is one of the ways we grow; become better people; become more successful. I'd hate to stagnate. I'm never going to be someone who accepts life as it is. I believe there are people who go through life accepting the cards they have been dealt; accepting mediocrity. This is a crying shame.

I'm the opposite - I strive to further myself and to grow and become the best I can be. Thanks to this way of thinking I chose to attend one of Peter Thomson's brilliant seminars in London in September 2010. It was a product creation seminar.

Every Business Should Have Products
Peter spent the day explaining how important it is for every business to have products which it can sell and what he means by products is physical products such as books, CD Audios and DVDs with content based around your business and your area of expertise.

My Book
My book "31 Mistakes Every Online Business Makes" is a great example of a product which I created to share my knowledge and help other people. I've already had it turned into a Kindle version so people with a Kindle and people with an iPhone or iPad can download it via the Amazon Kindle website. And thanks to Phil Clarkson, a Bristol based business trainer, I'm now creating an audiobook version of it.
Phil saw my book and congratulated me but explained he would never buy it. At first I was a tad upset, but Phil immediately explained that he doesn't like to read books, but he loves to listen to books in his car! So one product very quickly turned into three products!

Leverage
Brad Sugars, the CEO and Founder of ActionCoach shared with me at one of his seminars the secret of "Leverage". Brad explained the beauty of leverage was only doing the work once and getting paid over and over and over again! Brad's written over 14 books on business and he gets paid each and every time somone buys one of his books. Compare this to any consultantcy or training based business where you get paid for your time. Sure, the money can still be good, but we only have 24 hours a day and most people only work a maximum of 10 hours so you only really have 10 hours to bill out your services. So you have to keep on keeping on!

Every time you get paid, you have to do the work all over again. If you run seminars you have to keep doing the same seminar over and over again. However, instead, you could record a video of your seminar and then sell it on DVD. Now wouldn't that be cool? Think how many times people have said to you, "I'd have loved to come to that but I can't make that date." If you had a DVD of your seminar you could sell them a copy to watch at their leisure! 

What Products can you Create?

So think about your business - what products can you create? When I ask people this question I usually get the standard repsonses of "I can't write" or "I don't have anything worth sharing" or "I don't want to share my secrets; my competitors will copy me" etc.

Lucky for you Peter Thomson says you can; you do and you should share! Each and every one of us is unique with a wealth of experience, advice and guidance we can share with our target market. If you're a business coach, your experience of life and business and coaching is completely different to any other business coach out there.

So get your thinking cap on and start creating products for your business. No matter what your business is, you can create a product or products which will provide useful advice to your target audience.
  • If you're a car valeter, you could sell DVDs showing people how to polish a car properly.
  • If you're a personal fitness trainer, record your exercise sessions and create a DVD.
  • If you're an estate agent, start using video to market your client's houses.
  • If you have a blog and been writing it for a while now, use your blog posts and turn them into a book!
What products have you created for your business? Please share them by adding a comment below.

Thursday, 10 November 2011

Why You Should @Reply on Twitter

Did you know that if I start a Tweet with the @ symbol when I reply to somebody, for example:

@jamieforster Yes let's do that; good plan mate.

only people who follow both Jamie Forster and I will see the tweet in their Twitter stream.

A lot of people worry about being "too noisy" on Twitter and so don't want to reply to people or carry on a conversation with people on Twitter for fear of filling other followers' streams with the tweets.

By knowing this, more people will engage with each other in conversations on Twitter without having to worry about drowning the streams of their other followers.

You can watch the video below on this by Gary Vaynerchuk - "The @ system, do you understand it?" where Gary explains that most people he speaks to had no idea about this aspect of the @ reply feature.


You'll see that Gary is very passionate about this!!

So start to use the @ reply and don't worry about drowning your followers with your conversations. Actually, it's quite important that you do @ reply to people - one of the criteria I and many others use when choosing to follow people on Twitter is whether they have conversations. The @ reply in your timeline shows me that you engage with others and I like that.

If your Twitter feed is just full of broadcast message then I won't follow you back.

The screenshot below shows you what I mean:


However, if your Twitter feed has @ reply messages as well as content then I am way more likely to follow you back. 

The screenshot below of @thebrandbuilder shows you a good mix:


So don't worry about replying to your Twitter connections with the @ reply. In fact, I suggest you should do it more often. Not only does it show to potential followers that you'll engage in conversation with them; it will make your Twitter connections deeper and more enriched.

Monday, 7 November 2011

4 Steps to Help You Develop Persistence

As many of you know, I'm a huge fan of "Think and Grow Rich" by Napoleon Hill.

If you would like a copy of his book you can enter my FREE prize draw here -




This was me finishing the Windsor Triathlon!

www.thinkandgrowrichoffer.co.uk

The following is an excerpt from the book which I hope you'll find useful.

How to Develop Persistence
There are four simple steps which lead to the habit of persistence. They call for no great amount of intelligence, no particular amount of education and but little time or effort.
  1. A definite purpose backed by a burning desire for its fulfillment
  2. A definite plan, expressed in continuous action
  3. A mind closed tightly against all negative and discouraging influences, including negative suggestions of relatives, friends and acquaintances
  4. A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose
These four steps are essential for success in all walks of life. The entire purpose of the thirteen principles (from Think and Grow Rich) is to enable one to take these four steps as a matter of habit.

There is a magnificent reward for all who learn to take these four steps. It is the privilege of writing one's own ticket, and making life yield whatever price is asked.

I speak to hundreds of business owners in the UK and most of them don't have a definite of purpose, or a goal of where they are heading. Without knowing this how can you back it with a burning desire?

I have had huge success from applying many of the 13 principles in Napoleon Hill's book and the 4 steps laid out above are one of the key "secrets" to success.

I urge you to get your hands on a copy of "Think and Grow Rich" and begin applying Hill's 13 principles as soon as you can. I'm giving away a FREE copy of a beautiful, hard back version of the book, every fortnight until the end of next year, 2012! Go to www.thinkandgrowrichoffer.co.uk to enter your chance of grabbing your FREE copy.